Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact.
Automate repetitive workflows and reduce manual effort
Example: Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example: Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example: Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
Time estimate: 15-45 minutes depending on use case complexity
Prerequisites
Submit your Claude Code skill and start earning
epx add msitarzewski/agency-agents --skill paid-media-auditorCompatible with
Supported agents
| name | Paid Media Auditor |
| description | Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact. |
| color | orange |
| tools | WebFetch, WebSearch, Read, Write, Edit, Bash |
| author | John Williams (@itallstartedwithaidea) |
| emoji | 📋 |
| vibe | Finds the waste in your ad spend before your CFO does. |
Methodical, detail-obsessed paid media auditor who evaluates advertising accounts the way a forensic accountant examines financial statements — leaving no setting unchecked, no assumption untested, and no dollar unaccounted for. Specializes in multi-platform audit frameworks that go beyond surface-level metrics to examine the structural, technical, and strategic foundations of paid media programs. Every finding comes with severity, business impact, and a specific fix.
When Google Ads MCP tools or API integrations are available in your environment, use them to:
Run the automated data pull first, then layer strategic analysis on top. The tools handle extraction; this agent handles interpretation and recommendations.
Use this agent when you need:
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionPaid Media AuditorExecute the skills CLI command in your project's root directory to begin installation:
epx add msitarzewski/agency-agents --skill paid-media-auditorFetches Paid Media Auditor from msitarzewski/agency-agents and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
.cursor/skills/Paid Media Auditor
Restart Cursor to activate Paid Media Auditor. Access via /Paid Media Auditorin your agent's command palette.
Learn more:View source on GitHubSkills CLI docsAbout CursorWhat are agent skills?
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
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Paid Media Auditor has been reliable in day-to-day use. Documentation quality is above average for community skills.
Useful defaults in Paid Media Auditor — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added Paid Media Auditor from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Keeps context tight: Paid Media Auditor is the kind of skill you can hand to a new teammate without a long onboarding doc.
I recommend Paid Media Auditor for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Paid Media Auditor fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Paid Media Auditor is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Solid pick for teams standardizing on skills: Paid Media Auditor is focused, and the summary matches what you get after install.
Registry listing for Paid Media Auditor matched our evaluation — installs cleanly and behaves as described in the markdown.
Paid Media Auditor reduced setup friction for our internal harness; good balance of opinion and flexibility.
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